We’re just one local authority trying to do the best for our customers, we don’t always have the answers and we don’t always get things right. But one thing’s for sure, we’re not the only ones with the same goal.
I had the pleasure of meeting the digital team at Shropshire County Council, to take a look at their approach to content and how they manage service information into reusable data. Another thing we have in common, we’re all passionate about what we do and it was easy to see here. A vision to improve each service in turn, with all the skills needed within the team to achieve this.
It’s very clear we all come across the same issues, the push and pull between the services and the team to produce worthy content. But the way it’s handled is with knowledge, evidence and a clear understanding that we want to work with the services to help them identify what’s best for their customers rather than us just telling them what they should do.
The team are very clear about being open with their customers, it’s OK to say we got something wrong, but we’ll make it better. It builds a better relationship with the customer and shows that we’re listening to what they actually need.
It’s great to be open with another Council too, there’s a lot to do, a lot of services we need to provide and it takes time to get everything right. Times are hard, teams are getting smaller and the workload is getting bigger. But working together we can each benefit from the wealth of experience contained within Council digital teams across the country, the old saying “A problem shared is a problem halved” fits in well here. There’s no competition to win, just the collective feeling that we can all build great websites for our residents.